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OUR CUSTOMER REVIEWS
SALES
5.0SERVICE
4.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
269 ratings and 145 comments received in the last 90 days.
24 March 2025
The salesman Khaled Hamid was superb. He did everything I asked and had the car prepped exactly as I asked.
22 March 2025
The purchase and collection of my new car was very easy and the details explained clearly and precisely and the sales staff are very professional, it was nice to collect the car via the VIP area, as this makes for a more personal experience.
21 March 2025
I am completely satisfied with the service i received from my BMW dealer
18 March 2025
Friendliness , and competence, of all the staff.
16 March 2025
Fantastic salesman
14 March 2025
Good handover. Everything ran smoothly.
13 March 2025
Salesperson was proactive, suggested a vehicle which I had not considered but suits me well and handle all queries and issues during sales process
09 March 2025
Once again a great experience, on time and kept updated all the way through
06 March 2025
Excellent service, the dealer was aware I was without a vehicle and did everything to get a quick turnaround into my new car.
30 January 2025
Very easy to deal with
22 January 2025
Smooth handover and Simon took the time to ensure we were happy with everything before the documents were signed and the car was driven off
22 January 2025
We were kept up to date with where our car was and when it would be delivered.
21 January 2025
Excellent service
14 January 2025
2 words, Simon Griffin!!
09 January 2025
Exactly ahat was agreed
03 January 2025
Paul and the team make the transition a joyful and memorable experience
02 January 2025
Chris was very professional, informative and it was a delight to finally have the experience I expected.
26 March 2025
Great experience with a dedicated room so I could work online
26 March 2025
Service took exactly time predicted and car was clearly washed with care
26 March 2025
Always exceptional service
25 March 2025
Overall all was fine - stuff kind, helpful.
25 March 2025
Have dealt with you many times and the high standard from reception through sales to service never wavers.
24 March 2025
Informed through out the service procedure
23 March 2025
Very satisfied.
22 March 2025
Excellent service and was kept informed throughout.
21 March 2025
Jodie was great throughout the entire process from day one. She helped to navigate through a fairly major issue with my cooling system to a fantastic outcome. She always kept me informed of the progress at all times. Thank you Jodie.
19 March 2025
Completely satisfied
19 March 2025
Staff were all really friendly and helpful.
19 March 2025
The staff i dealt with were great in the showroom. They kept me up to speed & were very professional.
19 March 2025
Quick and easy check in process. Offered a quiet space for me to work if needed Great communication on the work needed for my car Thanks to Sophie for her hospitality
19 March 2025
The staff are lovely and I feel valued as a customer
19 March 2025
Very satisfied great customer service
16 March 2025
As I mentioned earlier, I always receive great customer service from the team at Barrett's.
16 March 2025
Very professional
15 March 2025
As above.
15 March 2025
Not convinced that the issue was completely resolved - but time will tell
15 March 2025
All good check my car through front to back with a video call, gave me advice on what to watch out for, tyre and battery wear. ALL GOOD
14 March 2025
The service was completed to my complete satisfaction, with no delay.
13 March 2025
Fantastic and very informative
13 March 2025
No issues
13 March 2025
I arrived with a problem and left problem free, totally satisfied with service I received.
13 March 2025
Clear and honest responses to my questions and queries, good level of care afforded to my elderly beauty.
13 March 2025
Great Customer experience
13 March 2025
As above, cannot fault anything.
12 March 2025
Barrett's customer service was excellent as ever, accommodating a late change to booking date.
12 March 2025
Everything was fine but the car wash was substandard
12 March 2025
Excellent all round.
12 March 2025
Was given first class service from the initial call to book the service to picking up and paying at the end.
10 March 2025
The work was done in a timely timescale and the car was washed before being returned.
10 March 2025
It took less than 5mins to drop off and again pick up including getting access to the loan car.
10 March 2025
Helpful and responsive.
10 March 2025
Very good service
10 March 2025
Well informed staff who are genuinely passionate. Very polite and engaging I make mention of the service technician who even but my tyres to the right PSI. Also mention to Sophie Simpson who was very knowledgeable and kept me informed throughout.
10 March 2025
Because you did what you told to do to my car, has you not done it? I would've put down that you're useless but you're not so put the truth. I'm very happy thank you very much.
09 March 2025
Looking after the customers job well done
07 March 2025
Sophie from the service department was helpful, communicative and very professional. The work was carried out efficiently. Highly recommended
07 March 2025
The quality of the work was good, but the costs (eg an estimate of over £2500 to replace a headlight!) seem out of control
04 March 2025
Very easy to deal with, polite, very clear of what I wanted, explained the process and no up selling.
04 March 2025
Staff and service excellent with the collection of vehicle exactly on time and returned in a very timely manner.
04 March 2025
James seemed like a good person.
03 March 2025
there was some poor communication which meant i had to rebook my car in tog et the work completed
02 March 2025
I have had an outstanding recall on the car for more than a year - BMW wrote to me to say the parts were now available and the dealer confirmed the work would be done - but it wasnt. Dealer said the parts were not available. Grrrr.
01 March 2025
Helpful staff, kept me informed of progress during the day of my service
01 March 2025
I received a call before putting my car in for MOT and service, asking if I had anything that needed to be looked at, and how Barrett's could make my experience extra special. The work I flagged wasn't done and car wasn't washed.
25 February 2025
I felt I was being made responsible for the fault on my car. I have driven BMW's for the past 14 years and feel I know my way round the basics. There are two things one has to do when parking. Press the off button and lock the car via the key fob.
24 February 2025
Please see above
24 February 2025
Was told that the
23 February 2025
The car part was ordered in advance and the time taken to do the repair was exactly as stated.
22 February 2025
The problem was repaired and the staff where amazing
22 February 2025
I was kept informed at every stage, felt very safe leaving my car with this garage. No problems at all.
22 February 2025
See last comment
22 February 2025
My dash cam was unplugged for the service but never plugged back in, I didn't realise till I was on the motorway. I was called once my service and MOT was completed but not when my car was cleaned and ready to be picked up, I had to call the recept
22 February 2025
Actual service procedure was fine but see above
19 February 2025
Professional, courteous service
19 February 2025
As mentioned above and also for the professional video performed by the staff
19 February 2025
Easy to book, drop off and collect. Useful health check video too.
18 February 2025
The fault in my IX1 could not be detected and fixed. I got no reassurance from the dealer that the problem will not happen again. Considering that I was stranded with the car in the middle of France that's not good enough.
17 February 2025
The solution for the problem was not really a great one. I still find it very strange and a total pain that every time I wash my car I have to take it for a drive so that my hand brake does not get stuck. Its not a great solution.
17 February 2025
Again staff very friendly and helpful and made the experience very easy.
17 February 2025
Kept me informed and returned the car to me
15 February 2025
Very efficient service. With complimentary health check and loan car. Thank you
14 February 2025
Good to have a visual check sent to 'phone and email
14 February 2025
See earlier response.
13 February 2025
Abbie and Sophie were a pleasure to deal with.
13 February 2025
The staff were very helpfull
12 February 2025
Great customer service
12 February 2025
No issues encountered, very helpful staff
12 February 2025
Not Barretts fault per say, but they couldn't do the work due to requirement that my headlights were completely 100% covered in compensation before they could do the work under warranty
12 February 2025
Very well organised with great communication throughout regarding cost and updates. Check-in process seamless, and I was able to have a loan car that was ready for me to collect when I dropped my car off so that the service did not impact on my day.
12 February 2025
Did what was probably minimum.
11 February 2025
I wouldn't go anywhere else, amazing friendly staff, professional and efficient. I cannot fault this dealership they are a pleasure to deal with.
11 February 2025
As stated above. Mini have a much better feel.
10 February 2025
Your Ashford branch is a credit to BMW both in service and quality of public relations by your administrative staff.
08 February 2025
The service was quick
08 February 2025
I had asked for someone to unclip the centre seat belt (it repacks into the roof) because I was unable to release it. I was told this would be done unfortunately it was not, I did not realise this until I was on my way home .
07 February 2025
Very happy. Was recovered to Barretts by BMW Assistance following a puncture on the motorway. They had me back on the road in 90 minutes and the staff were very friendly and helpful, even offering me an office to work in whilst I waited.
06 February 2025
No visual health check carried out, minor point but car wasn't washed as there was a problem with a hose...
03 February 2025
I lost a month's MOT due to an error by the booking team. The compensation offered does not reflect their error and the inconvenience to me. I expected better by a main dealer. Dropped off at 07:45am, the car was not ready until 5pm, then chased.
03 February 2025
Staff very courteous and helpfull
03 February 2025
N/A
02 February 2025
Great service, felt a warm welcome and was really nice to see that they had drinks, fruit and biscuits available for the customers
01 February 2025
The car issue highlighted is still not resolved.
30 January 2025
It was helpful being sent a video of what they were doing and a nice clean car when finished
29 January 2025
First class service and experience.
28 January 2025
On this occasion they cleared the re all issue but I had another on the passenger restraint. After looking on forums it's a fault which many have yet BMW don't do a recall on what can only be seen as a safety issue..why not resolve the fault?
28 January 2025
The guy that served me was very friendly and efficient explains things well just was hadn't watch the video explaining the tyres only the sheet that had x2 tyres needed so best he checks the health checks before issuing to the customer
28 January 2025
Nothing is faultless.
27 January 2025
Couldn't do enough to help
27 January 2025
Great service.
26 January 2025
Could not have asked for more from the service and performance.
26 January 2025
Sophie Simpson customer service is excellent
25 January 2025
Again the reason is the good staff at Barretts Ashford.
25 January 2025
Seamless and excellent service.
25 January 2025
Nothing wrong with the service. They couldn't fit me in the week I treid to make an appointment so had to wait over two weeks until I returned from holiday. Driving whilst away without windscreen washer was dangerous and difficult.
25 January 2025
Carried out the MOT adjusted a minor issue and I was back on the road in a reasonable time.
24 January 2025
Customer orientated with fantastic service.
24 January 2025
JAMIE THE SALES PERSON WAS EXCELLENT
23 January 2025
Was pleased with the young man, who dealt with the paper work and information
23 January 2025
The calibre of service is truly commendable; the technical acumen of their personnel is exemplary; and the civility exhibited by all is consistently impeccable.
21 January 2025
Everything was sound
21 January 2025
Complete service
19 January 2025
Bringing a 14 year old vehicle back to a main dealer for servicing is a conscious choice. Whilst expensive I recognise the value of maintaining the main dealer service record. I value the video report from the technician.
19 January 2025
Sophie deserves a special mention. Very attentive and makes me feel like I'm the only customer, which i'm obviously not!
18 January 2025
My last visits (2) I have had to wait too long to see a service advisor to book an appointment for service
18 January 2025
Top staff, great communications, polite and welcoming
18 January 2025
Saw Jodie and the receptionist. Both very professional and polite and helpful. They did what they said they would do. Like the health check overview video.
18 January 2025
Very helpful staff
17 January 2025
Do not like booking in with the automated system. It is not capable of accepting all of the comments I wish to pass on. Also feels as if the customer is simply a means to keeping the dealership in business and simply a means to an end. Impersonal.
16 January 2025
The service was very friendly and there was a comfortable area to wait for car to be worked on, with refreshments. I was also advised of stages of car service throughout the time waiting.
16 January 2025
They sorted the issue waived the bill
16 January 2025
They were helpful, efficient and timely
14 January 2025
Friendly staff who tried hard to sort things out for me. Very efficient
14 January 2025
Cant say completely satisfied because I still don't know exactly why the fault happened.
13 January 2025
Very good
13 January 2025
Very good all round except it came back with an sos button inactive warning which it didn't have before (haven't complained as could have been coincidence). Very good customer service though and will still return.
13 January 2025
I arrived without appointment because of a puncture on one of my front run flat tyres. Within 20 minutes a I was driving back to work with a replacement vehicle. By 5pm my own repaired car was ready for pick up
13 January 2025
Great customer service
12 January 2025
Very professional, James Major updated me at all times with no hidden costs or surprises. When my car needed to be kept overnight, a courtesy car was quickly arranged to get me home as there is no access to public transport between there & my home
11 January 2025
Timely and professional.
11 January 2025
I was satisfied
11 January 2025
Some goodies provided to offset inconvenience of recall.
11 January 2025
The MoT was completed
03 January 2025
Two stars as the service manager decided to not charge us for the service. I returned with the courtesy car as keys from an X3 were left in the car.
03 January 2025
Recieved a courtesy car, Sophie was very friendly and knowledgeable.
26 March 2025
Very quick and easy. Exceeded our expectations.