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SALES
5.0SERVICE
4.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
281 ratings and 213 comments received in the last 90 days.
27 October 2026
Chris was very helpful and polite. Answered all queries promptly.
26 October 2026
Mike Whitfield was great right from the start. He was courteous, helpful and was always prepared to go the extra mile for us. 10 out of 10.
25 October 2026
As always courteous, went above and beyond to make the whole process as easy as possible. Salesman was knowledgeable, unassuming, very helpful and kind.
24 October 2026
The Sales person who dealt with my purchase was James Olver, Ashford dealership. He was extremely knowledgeable and helpful during the initial purchase and upon collection of the vehicle. The vehicle which was the BMW X1 is an excellent vehicle
23 October 2026
I have dealt with BMW for a number of years and I've always had Shar looking after me May I say he's absolutely amazing and worth his waiting gold he was Always made sure everything was right and I felt that is so important.
18 October 2026
Helpful, efficient with prompt and good communication from Lydia and Lauren in Ashford branch.
12 October 2026
Chris the sales exec was a pleasure to deal with
11 October 2026
My wife and I have always bought BMW from Barretts of Ashford and the service has always been excellent. We now live in near Tunbridge Wells and we still think you are the best. And our son bought his Mini from Barretts of Canterbury. There you are!
10 October 2026
Slight lack of communication towards the end. Car was delayed in delivery. General experience however was good.
10 October 2026
Easy stress free
08 October 2026
The customer care service at Barretts Ashford is excellent
08 October 2026
Very happy with the service that I received from Mr T Mc
06 October 2026
Your Sales Executive Luke Wilkinson at Ashford, Kent made the whole experience enjoyable. He made sure he found me exactly the specifications I wanted and on the handover he explained the screens, set up our individual preferences, phones,keys etc
05 October 2026
Tristan knew his product and explained every stage of the purchase thoroughly. The paperwork although lengthy was explained in detail and the handover was spectacular and very well done. Sienna the Tech guru was brilliant.
05 October 2026
Great Service received from Chris throughout the sales/purchase process
03 October 2026
Always a flawless experience with Ashford BMW, regardless of who you interact with, you feel as they know your case personally.
02 October 2026
We were extremely impressed with the sales and finance staff at the Ashford branch. They gently steered us in the right direction but we never felt pressured to buy the new car.
29 September 2026
The level of service at Barretts Ashford has always been 5 star. From entering the dealership to discuss my options with the sales rep to delivery was all totally seamless. Many thanks to Tristan for his patience finding me the right car.
29 September 2026
Luke Wilkinson found me the ideal spec of car for the right price, after Williams BMW Liverpool let me down on a deal. Luke went out of his way to quickly find me an alternative car and resolved my problem.
24 September 2026
Excellent service, 2nd to none
24 September 2026
Tristan was understanding, informative and overall just made the experience of getting a new car less daunting all while maintaining a high standard of professionalism. He really made getting a new car a whole experience and I loved it.
24 September 2026
Kahled always looks after us and works hard and finding what we are looking for. He follows everything up efficiently and always rises above expectations.
24 September 2026
Luke was very professional and delivered everything he said he would and more.
21 September 2026
Always treated well in wonderful showroom
20 September 2026
professional, excellent and comprehensive knowledge of the product when dealing with shah chowdhury.
19 September 2026
Khalid was a great salesman.
13 September 2026
We were made to feel valued return customers. The sales pitch was set perfectly with no pressure at all and time was no issue.
05 September 2026
The overall process of purchasing the car and delivery of the car has been very good. The experience has reflected the premium product.
04 September 2026
All the team were welcoming and knowledgeable. Nothing was too much
29 August 2026
Smooth and flawless service.
26 August 2026
Tis is our second purchase from Barretts and we were very happy with the way the purchase went.
20 August 2026
All OK.
10 August 2026
Was so easy to deal with khalid was great and make it very easy for me I would highly recommend
04 August 2026
James Olver was an excellent sales rep, thoroughly knowledgable of the M3 Touring and went above and beyond to match me with the right car.
04 August 2026
Bradley Roy looked after me from the very start and he introduced Michael Whitfield about half way through the process to assist him. Both very professional throughout with excellent knowledge of the brand and vehicle concerned.
28 October 2026
Everything went smoothly. Not expensive and your staff member I dealt with was very good
28 October 2026
My first visit to Barretts BMW Ashford having only recently purchased my BMW. I was very pleased with the experience, very efficient, friendly and helpful staff.
28 October 2026
Good clear communication. Friendly and helpful staff.
28 October 2026
Changed service date at short notice and was kept informed during service.
28 October 2026
Even though there was a delay in getting the required parts ((tyres) Ella did everything possible to get my car back to me on time.
28 October 2026
Excellent communication and kept me informed throughout the process.
27 October 2026
Made to feel welcome during my visit,and kept informed while my vehicle was being fixed.
27 October 2026
Done in the advised timeframe without incident
27 October 2026
All ok
26 October 2026
Staff were very friendly and helpful. The lady who dealt with my car was extremely helpful and understanding of my situation.
26 October 2026
The team, and Sophie & Tim specifically, went above and beyond to make sure everything I needed was done.
26 October 2026
Brendan was very friendly and helpful! I had quite a few questions and he was very helpful in answering them
26 October 2026
Nice staff and all work done as expected
26 October 2026
Brendan gave us great communication from start to finish and the service team were great too
26 October 2026
Service was as I have always become to expect from Barrett's ashford
25 October 2026
Friendly, welcoming staff. Good facilities and a good experience overall.
24 October 2026
Pleasant, helpful staff and I was kept informed through the day.
24 October 2026
Excellent service, your young lady think it was Sophie was fantastic, even bought my car riught outside as it was pouring` a great assett to your team
23 October 2026
Was able to have my car serviced with no issues and faced with friendly staff.
22 October 2026
Professional as always and all my issues were resolved
22 October 2026
Very helpful staff, friendly, professional, great branch . My only gripe would be when I got home i notice that the cover for my front tow bar had been broken. The clips had been snapped. ( I have never removed this )
21 October 2026
Lydia and Trevor provided exceptional service throughout the process, ensuring the vehicle was delivered in fantastic condition.
21 October 2026
Nothing was too much to ask. Special thank you to both Jodie the service advisor who looked after me and Steve the Aftersales manager. Would also like to thank the girl on service reception/check in who found every toy possible to keep my son busy
21 October 2026
Timely and completed what was required
20 October 2026
I was advised of a urgent fault highlighted in red on the feedback report. It was confirmed that no diagnostic had been carried out. Therefore the high cost of the replacement part would probably not been required. I assume the service ok
20 October 2026
Whole expereince was easy, work done & charges explained, no unecessary waffle or guff from anyone and treated like a human being by a human being, not a robot reading from a script.
20 October 2026
As usual the staff were welcoming, friendly, helpful and efficient. The complimentary wash is always appreciated, they always give the car a thorough cleaning.
20 October 2026
Staff always greet you. Very friendly and polite. Always informed who is looking after your car and always kept informed how things are going.
20 October 2026
I was very impressed with your Sophie Simpsons attitude, help and attention to detail
20 October 2026
Great service and very friendly and helpful
20 October 2026
Very good service from booking to completed work
20 October 2026
I was there for an mot and soft reset of the navigationsystem. Staff were helpful and we availed ourselves of the refreshments. The soft reset seems to have fixed the problem I had with the navigation system
20 October 2026
Overall a good experience. Very good customer service. Talked through the process in good detail. Very quick to book an appointment.
19 October 2026
Booked my car in as it had a recall on the airbags told me it was gonna be an hour and a half and it was an hour and a half, which is most unusual for any other Bmw Garage I've ever been to absolutely five stars
19 October 2026
Happy with service and how James has supported me during the warranty claim.
19 October 2026
Sophie was amazing
18 October 2026
Efficient service. Handy that they open early enough to be able to drop our car off and still be able to get to work myself.
18 October 2026
Car was looked after in a short notice of time.
18 October 2026
Pleasant staff and esy checkin
18 October 2026
Tim Grey has worked over a period of some 18 months to fix a recurring, annoying driver assistance failure on my G05 M50i. A new windscreen and kafas while the car was under warranty failed to fix it and now the car has a new driver's mirror.
18 October 2026
I didn't receive any confirmation paperwork to confirm that the recall work ie starter motor had been replaced, only the MOT paperwork so worried that this might not have been completed.
18 October 2026
The complimentary car wash was not done despite the car being returned to me at home. The service log inside the car was not updated with the work carried out.. I had to call repeatedly for a copy of the vehicle health check.. Poor all around
17 October 2026
Exellent service from start to finish. Everything was perfect.
16 October 2026
Greeted and welcomed at reception. Car was in for wing mirror replacement. All good but it took longer than I expected.
15 October 2026
Easy to schedule, understood the requirements and kept me apprised during the process.
14 October 2026
From when I arrived the staff where friendly and helpful, and gave me all the information I needed before I left my car for the work and roughly how long.
13 October 2026
Good service & friendly.
13 October 2026
I was kept informed during the whole process with frequent calls
13 October 2026
Seamless comms and a cheery welcome as always
13 October 2026
All works completed as agreed, with updates
13 October 2026
Good service but expensive
13 October 2026
Problem not resolved - communication patchy. I'd requested a phone call update but only recieved emails which I missed. Only found out issue not resolved when I collected the car. No response to my email saying the issue hadn't been resolved
12 October 2026
all good
12 October 2026
I was well looked after from drop off to collection. There was an Android Auto issue which I forgot to ask about until picking up - your young male TM (I don't remember his name, sorry) was keen to help and it was resolved.
12 October 2026
Sophie was an absolute star. Talked me through what needed to be done. She is a real asset to the Barretts Group.
11 October 2026
The service was carried out efficiently and I was kept informed of the progress.
11 October 2026
Perfect from start to finish, especially Steve Penny's assistance.
10 October 2026
Good as always
10 October 2026
Regular customer for Barrett's in terms of car servicing, and the service is always on point.
09 October 2026
So angry to be charged twice between 2 year cam cover gasket (rubber) the first time, then then the cylinder head. If it wasn't that in the first place and i had no heating or coolant problems then it must been the cylinder in the first place!
08 October 2026
Sophie in service is just exactly what you want when you book in, she is bright follows things through and professional, an absolute asset to your company
08 October 2026
.
07 October 2026
Always a great experience
07 October 2026
I felt welcomed and would call that excellent customer service
07 October 2026
Much appreciate the support from Sophie and also the quality and detail in the video of the car. This helps enormously.
07 October 2026
Asked to put keys in box on arrival. On pickup asked to get key from box and told where car was. Minimal interaction with staff.
06 October 2026
All done on time and you kept us informed re progress
06 October 2026
The overall MOT experience was flawless along with service requested was all completed swiftly. However due to mixup on Invoice and service book i was slightly disappointed as i want to maintain complete paperwork and now it looks slightly doctored.
06 October 2026
Very helpful
05 October 2026
Senior Service Advisor Sophie, Vehicle Technician Taylor, Senior Vehicle Technician Tim. Excellent. Keeping me informed all the way whilst in the workshop.
05 October 2026
Excellent service and attention
04 October 2026
Send me video of the job done . Easy to book appointment
04 October 2026
Efficient polite and professional
03 October 2026
Excellent service both polite and professional.
01 October 2026
Lovely people. Great comms
01 October 2026
Because I was completely satisfied
01 October 2026
Appointment was booked to suit my availability, the work was carried out and vehicle was cleaned and available for collection earlier than expected.
30 September 2026
As usual I felt very well looked after by Sophie and the other staff we were attentive and welcoming.
30 September 2026
Work done quickly - nice reception staff but the usual push to identify "problems" to try to lock in paid for work... irritating in my view
29 September 2026
Their service is always first class. They are always polite and helpful. On this occasion my car was having an oil service and MOT. Sophie dealt with me from start to finish, and I couldn't have asked for any better attention. She was outstanding.
29 September 2026
Communication on the day(s) was the worst I have experienced from the centre in the full time (>15yrs). I had to chase repeatedly for an update and even when promised to send details/ information this was not received so agreed to work without report
28 September 2026
The service was first class, and the team went out of their way to help me.
28 September 2026
Amazing customer service. I rang through to parts and they then had my oil ready. They also put the oil in my car for me once I arrived. Great service from Barrett's ashford parts dept. Thank you.
28 September 2026
My car had to be recalled due to a faulty part this meant that I had to pay for a taxi to collect my hire car as they could not deliver until the following afternoon. In addition I had to change my hire car the following day as they didn't have a BMW
28 September 2026
I had an issue with my car and the service department and Sarah were great keeping me up to date.
27 September 2026
Firstly, a car having an issue within 2 years old, isn't good for the brand. Secondly, had to be resolved over two visits as parts to be ordered in.
25 September 2026
Overall very satisfied .Sophie Simpson's coordination and understanding was a credit to your company!
24 September 2026
Totally excellent service as always no issues whatsoever
23 September 2026
I've scored slightly lower as I was wrongly advised my 2yr old bmw was due for the MOT. I also had to pursue assistance with my auto protect claim despite being sold this as something entirely dealt with by bmw customer service. Rather disappointing
23 September 2026
The service staff are very efficient, friendly and supportive. The whole experience from the very pleasant welcome at the door to the handover of the car at the end was smooth and flawless.
23 September 2026
Great from start to finish
23 September 2026
As always very good service from all staff
23 September 2026
Faultless
22 September 2026
Very easy and smooth process from start when booking the appointment till picking up my car well maintained. Excellent communication skills from staff as I will always expect from BMW! Keep up the good work!
21 September 2026
Job done as required.
21 September 2026
Perfect service, nothing else I can say
21 September 2026
Kept me informed and car washed well.
19 September 2026
They were exceptionally good They even have to drop the car off for me at work
19 September 2026
It would have been nice for the car to be returned to me how it arrived, eg. the seat was pushed all the way back, the rear seatbelts had not been unplugged, the cupholder was open for some reason and the MOT interval wasn't reset.
18 September 2026
I have been a customer for many years, and the service has always been outstanding.
17 September 2026
Excellent customer services. The reception and service staff were very supportive and helpful when we were face with a difficult situation after a breakdown on our way to a holiday abroad.
17 September 2026
Always an easy process and kept well informed
16 September 2026
The Ashford BMW centre is always welcoming, even when I was probably first customer that day. Everthing as good as it gets. Always has been. I was kept up to date on the progress of the Service and MoT. All done . Brilliant. A pleasure.
14 September 2026
All ok, thank you
14 September 2026
Easy check in, helpful service
14 September 2026
Great friendly team
13 September 2026
You said we will call you back you never did 4 times I was told that you spelt my name wrong several times even after I corrected it you also said we will look at your car on Wednesday it was the following week . The actual work done I was happy
13 September 2026
Task undertaken quickly and carefully under warranty. Communication with Jodie superb.
13 September 2026
My car was in for a short service and I had to get home on time as my wife was unwell that day. Your service manager Sophie Simpson made sure I was kept updated about the progress of the service and made sure I got away in good time.
13 September 2026
Excellent communication
10 September 2026
As always Sophie was a delight to deal with , I wish all Service managers and personnel were as efficient . She always takes time to speak with us and it never feels rushed . She is a credit to Barrett's BMW Ashford .
10 September 2026
Drop off automated system works very well, the only personal contact was a showroom colleague placing my car key into secure book Pickup was in reverse same colleague being polite & handing back my car key, then your process worked very well
09 September 2026
Work all carried out, took a bit longer than expected. Friendly staff .
08 September 2026
Felt happy with service
08 September 2026
Smooth
08 September 2026
Once my car was taken to Barrett's BMW Ashford a young called Sophie Simpson took over, she sourced a new wheel and tyre and my was fixed the same day. This young lady is very polite and reliable and a credit to your company
07 September 2026
Sophie was an absolute dream to work with, thankyou for your service.
07 September 2026
Good communication throughout from friendly and helpful staff.
06 September 2026
I had a brake fluid change and a new tyre, car was also washed. Work was completed without issues and in good time.
05 September 2026
Very Professional and Excellent Customer Service
04 September 2026
Had the car from 9-5, but didn't start on it until about 3pm. Why dont they schedule afternoon or morning slots ? When I picked the car up I authorised a new key battery but no one could tell me if this had been done. In the end they did it FoC!
03 September 2026
I was kept up to speed at all stages. Hire car was offered which I took up. Overall a great service.
03 September 2026
You weren't able to fix the intermittent fault with the boot opening. Staff were friendly but that's not the same as having the car fixed!
03 September 2026
All on time with no issues encountered
02 September 2026
My car had to go in more than once because of some unexpected problems in the workshop which I do understand is not always avoidable. Overall I was as usual very happy with the service provided
01 September 2026
Great Service
01 September 2026
Because the included walk around video was very useful in alerting me to a faulty exhaust clamp. Service staff very helpful and professional. Complimentary valet.
01 September 2026
The MOT waiting appointment was completed in the suggest time scale with no issues.
01 September 2026
Sophie the service manager was exceptional, she always endeavours to please
31 August 2026
Great, im very happy
30 August 2026
Really easy, nice service and you even washed my car.
30 August 2026
Service was excellent Car cleaning wasn't great I know it was complimentary but should be to a better standard.
30 August 2026
Very accommodating
30 August 2026
Sophie was brilliant. Very helpful and kept me up to date with progress reports.
27 August 2026
they cleaned my car after efficient MOT
26 August 2026
Swift service
26 August 2026
Efficient response to an unscheduled breakdown
25 August 2026
Good service and helpful people
25 August 2026
The team managed to book me in quickly, kept me updated the whole time. James went above and beyond to explain the plan with my car but also assisted my wife on some information with hers.
24 August 2026
Did not vacuum the boot compartment. Other wise all VG.
24 August 2026
Perfectly satisfied. Polite and friendly staff. Immaculate environment. Comfortable in the knowledge my vehicle is in safe and trusted hands.
24 August 2026
I was looked after very well.
23 August 2026
Have purchased 3 vehicles from Barratts Ashford since 2017 and have always returned there for vehicle servicing MOT etc as very happy with their service and staff.
23 August 2026
Everything was done smoothly
20 August 2026
Replacement rear discs and pads service could not be completed as the technician was unable to remove the parts. With no courtesy car available, the car left the dealership in the same state as it arrived two hours later.
20 August 2026
Problem was not fixed
20 August 2026
All staff are extremely friendly and courteous
20 August 2026
Sophie dealt with me from start to finish and is a credit to barretts.
19 August 2026
There were no issues throughout.
19 August 2026
Whilst I am not entirely supportive of having to pay 50% for replacement of something that was replaced less than 2 years ago and paid for fully then I am grateful for Broad Oak's efforts particularly of Sophie.
19 August 2026
Very simple, straightforward & speedy check-in & collection service.
18 August 2026
I replaced my tires last year with BMW recommended tires. A year later I was recommended to change them again. I expect BMW tires to be more durable. The additional recommended costs were too expensive and unexpected.
17 August 2026
James is always helpful, empathetic and polite, providing explanations when required. The vehicle is returned in sparkling condition.
17 August 2026
The team was curtius & kept me informald at all times.
17 August 2026
Because the staff was quick to change the tyres but not service the car re oil and other issues so I need to take a further day off to book the car for additional service
16 August 2026
Efficient diagnosis and resolution. Fuss free service and kept me updated throughout. A vital component in BMW ownership. Thank you!
16 August 2026
Very efficient and helpful staff.
16 August 2026
Great service, lovely showroom.
15 August 2026
Everything went smoothly without any issues, the staff were friendly and very helpful.
15 August 2026
Sophie is great at her job.
15 August 2026
I had a waiting appointment and the lounge area and facilities were fine - and the job was done within the expected timescale.
12 August 2026
good communication, car cleaned, repairs all done
12 August 2026
My car was in for an MoT - it was promptly carried out and I was then advised that it was ready for collection. My car was also cleaned and vacuumed.
12 August 2026
Excellent service and very timely in undertaking the MOT.
12 August 2026
I was very disappointed with the service. The authorised rear brake work was not completed, yet I was charged for items relating to it. Communication was poor and I had to arrange the brake work elsewhere.
12 August 2026
good friendly staff
11 August 2026
Brake fluid change service carried out ok, checking in system unfriendly and does not allow you to talk to your service advisor to raise and deal with any other points you wish to discuss.
10 August 2026
The car wash was terrible. The overall quality was very poor, and my windows are all dirty after the service.
09 August 2026
I am very satisfied with all the services provided .
09 August 2026
Professional service throughout
09 August 2026
Barretts are always fantastic in every way at there service centres Ashford and Canterbury Thats why I've been a customer for many years
09 August 2026
Treated with courtesy, excellent customer service and kept informed of the process during the service
08 August 2026
Efficient , personable staff. Pleasant surroundings .Comprehensive MOT update.
05 August 2026
Work carried out efficiently and in less than estimated time.
05 August 2026
Speedy work. Very helpful with customer care.
04 August 2026
The service was carried out in a timely and efficient manor, and a hot desk was made available to me to work whilst the service was carried out.
04 August 2026
Everything done as it should be.
FIND Barretts Ashford BMW
Address
- The Boulevard, Orbital Business Park, Ashford, TN24 0GA
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:09:00 - 17:00
- Sun:Closed.
Phone
- 01233 500555
Ashford as well as surrounding areas including Folkestone, Dover, Deal and Hythe
Address
- The Boulevard, Orbital Business Park, Ashford, TN24 0GA
Opening Hours
- Mon–Fri:08.00 - 18:00
- Sat:1st Saturday of the month only 10:00 - 16:00
- Sun:Closed
Phone
- 01233 224999
Ashford as well as surrounding areas including Folkestone, Dover, Deal and Hythe
Address
- The Boulevard, Orbital Business Park, Ashford, TN24 0GA
Opening Hours
- Mon–Fri:08:00 - 17:00
- Sat:1st Saturday of the month only 08:00 - 12.30
- Sun:Closed
Phone
- 01233 504330
Ashford as well as surrounding areas including Folkestone, Dover, Deal and Hythe
28 October 2026
I had a fantastic experience buying my car from Charlie at BMW. He was incredibly helpful, professional and friendly throughout the whole process. He was patient, approachable and never made me feel rushed or pressured into anything.